5 Tips for Creating A Digital Transformation Strategy

by | Oct 16, 2023 | 0 comments

Discover the power of creating a digital transformation strategy with Sand Communications. Whether you are a start up, SME or Large Enterprise, Sand Communications can help transform your IT infrastructure.

In this post we will discuss what a digital transformation strategy is, why it is important, share some helpful tips on how to successfully implement one, and also how working with a 3rd party can benefit your business.

According to a recent study performed by Finances Online, only 21% of North American and European businesses say their digital transformation is done, but over 70% of businesses plan to implement one. Which begs us to ask, what is holding businesses back?

At the very centre of planning a successful digital transformation strategy is your IT department, who often spend their time fixing issues and working on other projects. It can seem like a mammoth task as there pare many moving parts to implementing a digital transformation. Managing all aspects is vital to keep track of the project running smoothly, this is why we help businesses just like yours to develop a robust digital transformation strategy to manage all the moving parts.


Digital transformation (DX) has evolved from a mere luxury. But the global disruption caused by COVID-19 forces businesses to recognise digital transformation as an essential strategy to safeguard their businesses. Fuelled by lightening fast internet, digitisation now plays a crucial role in increasing business value.

Digital transformation, in essence, involves strategically utilising technology to drive substantial changes within an organisation. It goes beyond mere tech upgrades; it is about integrating a host of digital tools and technologies to revolutionise IT infrastructure, processes, and services.


Technology Integration: Building the Digital Framework:

At the core of digital transformation is the integration of cutting-edge digital technologies. Think cloud computing, artificial intelligence (AI), the Internet of Things (IoT) and more. It involves weaving these technologies into your existing IT ecosystem. The goal is to create a digital framework that empowers your business to thrive in today’s digital era.

Modernisation: Out with the Old, In with the New:

Digital transformation often requires the overhaul of legacy systems and applications. The goal is to upgrade to more efficient and advanced solutions. This might include transitioning from a more traditional on-premise system to cloud-based platforms that offer scalability, flexibility, and cost-efficiency.

Data Management: The Fuel for Informed Decisions:

Data is the lifeblood of digital transformation. Your IT team, or IT provider are responsible for robust data management, encompassing data collection, storage, analysis, and utilisation. The result? Informed decision making and the ability to respond quickly to market changes.

Security and Compliance: Protecting your Digital Assets:

With digital transformation comes an increased focus on security and compliance. We will ensure the safety of your digital assets and uphold compliance with data privacy regulations.

Process Automation: Efficiency through Technology:

Digital transformation aims to streamline your business processes. We work on automating repetitive tasks, reducing human error, and enhancing operational efficiency. The Result? Reduced cost, increased productivity, better resource allocation, and a happier workforce.

User Experience: Making Tech User-Friendly:

Improving the user experience, whether that is internal users, or external customers, is an important consideration. Your IT infrastructure plays a central role in creating user-friendly interfaces, mobile applications, and a responsible website. A seamless user experience is a major competitive advantage in today’s digital world.

Agility and Scalability: Navigating the Digital World.

Technology makes organisations more agile and scalable. Successful and constant digital transformation that enable rapid adaption to market shifts and changing customer needs is golden.

Digital transformation is a strategic imperative for businesses as it helps them remain competitive, efficient, and adaptable in today’s rapidly changing business environment. By embracing digital technologies, your business can not only survive but thrive and seize opportunities for growth and innovation.

“At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.” — John Chambers, Cisco


 1. Start by examining your current set up:

In order to implement change, you need to know where you are starting from. Ask yourself:

  • What is our current infrastructure?
  • What is working and what areas could we improve?
  • How secure are our devices?
  • Do we need to update hardware and software?
  • Shall we make the shift to cloud computing?
  • What systems would benefit the most by adding new technologies?

At Sand, we offer a complementary IT infrastructure review, where we take a look at your current set up, understand what you are using your technology for, and provide a comprehensive roadmap for digital transformation.

2. Take a strategic & outcome focused approach:

Starting with an outcome-based strategy ensures your attention remains focused on your ultimate objectives. This strategic planning should align with your business operations, aiming to improve efficiency and customer experience while ensuring security and compliance.

One way you can do this is by setting clear goals and key performance indicators to help guide your transformation and ensure that every change you implement not only brings a strong ROI but also aligns with your businesses overarching goals.

When establishing objectives for your transformation, bear in mind that the aim isn’t solely to introduce new technology but to enhance the business’s overall efficiency. Among the critical factors to ponder while setting your goals is the fundamental reason behind initiating these changes.

3. Establish an Implementation Schedule:

Crafting a comprehensive timeline of events becomes pivotal in maintaining clarity across all stakeholders and ensuring the project’s smooth progression.

This timeline becomes especially indispensable when your digital transformation involves hardware updates. You wouldn’t want employees arriving at work without essential equipment due to its premature removal or prolonged installation (or delivery to their home if they’re working remotely).

Moreover, sharing this timeline with all stakeholders can also help manage expectations among colleagues who may not grasp the intricacies and timeframes involved in transitions of this nature.

4. Select the right talent for the outcome:

Choosing the right people to plan and implement your digital transformation is critical. You need to ensure that those you chose have the right skills and experience to manage the project. Although larger enterprises typically have internal IT departments, it is important to consider whether they have the time and resources to devote to the project. We would recommend working with a dedicated 3rd party who specialises in digital transformation.

5. Communication is Key:

Digital transformation are huge projects and challenges are bound to arise. It is important that your employees are kept up to date with what is happening at all times. It can often be overwhelming for your employees to learn how to use new technologies, especially if they feel a lot is changing over a short period of time. Communicate what changes are going on, why they are being implemented and provide training if necessary.


A digital transformation can seem daunting. But working with a 3rd party who has extensive knowledge on the planning and implementation of DX strategy can ease the pain significantly. At Sand Communications, we have helped business of all shapes and sizes, from startups, SME’s and large enterprises transform their digital ecosystem.

We help businesses in Harrogate, Leeds, Manchester, Preston, York, Newcastle, Birmingham, Sheffield, London, Nottingham, Bristol and beyond with their digital transformation.

To get started, use the below link to book a discovery call here.